Go behind the scenes of Lingokids and its emotional brand film, “The Trial,” as Mikael Journo shares how his team is navigating the challenges of marketing to modern parents and finding ways to bridge brand with business performance.
This episode spotlights Lingokids’ campaign tackling parental guilt about kids’ screen time and explores ways to connect emotional storytelling with data-driven growth. Mikael Journo talks through the creative process, real parent reactions, and how the brand set out to change the conversation for modern families.
In this episode, you’ll learn:
[01:30] The podcast’s first shark wrestler
[02:50] Mikael’s path to Lingokids
[08:30] The scope of Lingokids
[11:05] Marketing as a growth driver
[13:35] Balancing the dual roles of CMO and COO
[16:25] Marketing to modern-day parents
[18:30] "The Trial" brand film campaign
[25:45] Navigating challenging subject matter
[29:05] A big bet that paid off
[31:10] An experience that defines you
[34:00] Advice to your younger self
[34:50] A topic marketers need to learn more about
[36:15] Trends and subcultures to watch
[39:40] Largest opportunity or threat to marketers today
About the show
Alan B. Hart, Deloitte Digital marketer and marketing adviser to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
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