Richard Sanderson returns to discuss how marketing leadership is shifting in a time of sharper business scrutiny and rapid AI change. He shares what today’s CMOs can do to demonstrate enterprise value while reshaping the customer journey.
Hear how marketing leaders can demonstrate enterprise value while reshaping the customer journey in a time of sharper business scrutiny and rapid AI change.
In this episode, you’ll hear about:
[00:00] Introduction
[02:00] Turning 50
[03:40] Today’s C-suite hiring trends
[05:05] What CEOs look for in a CMO
[07:15] Balancing growth and efficiency, with AI
[15:50] How a CMO’s scope has changed
[21:05] Chief marketing officer, or chief customer officer?
[25:10] What separates a thriving CMO from a struggling CMO
[28:45] Leading while being a teammate
[29:10] What CMOs need to study right now: Organizational design
[31:15] How CMOs can tackle AI-driven change
[34:20] Largest potential opportunity for CMOs: Embracing transformation
About the show
Alan B. Hart, Deloitte Digital marketer and marketing adviser to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and business turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders, and unleash your potential.
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