How can marketing leaders use AI to scale customer storytelling in ways that drive growth without losing the human connection that matters?

In today’s episode, Alan Hart talks with Génesis Miranda Longo, Shopify’s head of Customer & Industry Marketing, about how customer stories can drive both growth and trust. Génesis explains that her role spans two priorities: helping new customers discover Shopify and helping existing customers grow by bringing their stories to market. She sees those stories as more than content because they help prospects picture what success looks like, give sales teams stronger proof points, foster community, and build deeper customer relationships.

Génesis believes AI should accelerate the work around the conversation, not replace the conversation itself. She shares how she uses AI to research, prepare and scale customer marketing, while emphasizing that valuable insights still come from talking directly with customers. She closes with a broader lesson for marketing leaders: Don’t wait for permission, build what’s needed, and use automation to create more space for real human connection.