A digital marketing veteran, Alicia Hatch has spent the past 15 years pushing the boundaries in marketing for Fortune 500 brands. She built a leading digital agency, Banyan Branch, which innovated on the use of social media data to power digital marketing. Deloitte acquired Banyan Branch in 2013.
Before Banyan Branch, Alicia spent 10 years at Microsoft, where she led business development strategy and built an active community of devoted customers for XBOX's billion-dollar Halo video game franchise.
She deeply understands the power of the customer in modern marketing, and how brands can grow and nurture a powerful customer base. When she's not transforming brands, Alicia enjoys surfing, skiing and eating her way through exotic countries.