Amelia leads a team of problem solvers who use human-centered design and customer insights strategy to help businesses shift their focus from the customer experience to the human experience. As marketers, she says we have an opportunity to create more human experiences—earning long-term loyalty and trust in the process.
Amelia loves helping clients tackle their toughest problems. For her, the best kind of problem requires thinking in a new and different way. She enjoys helping clients create solutions and build the organizational momentum to turn the future they imagine into a reality.
She writes and speaks regularly about human experience, creativity, and customer strategy, and contributes to the Wall Street Journal’s CMO Journal and Adweek. She recently served as a juror at the Cannes Lions Festival, where brands are recognized for unlocking business results with marketing creativity. She also serves on the board of the MacDowell Colony, a national not-for-profit organization that creates space for artists.
Born in London, she has lived and worked across Europe, Asia, Africa, the Middle East, and India. These days she lives with her husband, the award-winning author Andrew Krivak, in Boston with their three children. Their creativity is an inspiration and daily delight.
Hear what Amelia has to say about the value of human experience in Adweek podcast episodes #143 (@43:07), #145 (@38:10), #149 (@45:23), #150 (@ 43:10), #153 (@34:34), #155 (@32:58), and #157 (@43:50).