In her more than 30 years of digital transformation experience, Barbara has helped businesses scale with innovative strategy, creativity, and leading-edge technology solutions. As the global head of Deloitte Digital, she empowers clients to confidently pursue transformational opportunities that deliver lucrative and sustainable business outcomes and drive lasting change in the marketplace.
Before becoming the global head of Deloitte Digital, Barbara worked as our global chief commercial officer, and as our marketing and commerce leader, helping clients build loyal B2B and B2C relationships across customer acquisition, service, and retention programs. By championing innovation, strategy, and design, she helped brands deliver a more human-centered experience, ensuring their customers and employees felt seen, heard, and valued across all touchpoints.
Barbara is committed to helping businesses transform, both inside and out. She is a strong proponent of building more diverse and inclusive teams, and she’s fiercely passionate about making everyone feel they can be themselves and thrive at work—in every country, in everything they do, every day. Her motto? Be inclusive every day and show appreciation for diversity in all its forms.
On the weekends, you can find Barbara running, biking, or simply enjoying the best of Southern California weather and coastline.