Dounia Senawi leads our US Digital Customer offering . She is passionate about helping clients use human experience insights to architect platforms that deliver exceptional sales and service experiences.
As the US Digital Customer Offering Leader, Dounia and her team help clients design, build, and operate platforms that deliver personalized experiences, earn loyalty, and realize financial outcomes.

What sets her team apart is the ability to drive business value by applying human experience insights to creatively architect sales, service, and marketing solutions for leading companies across industries. She works with Deloitte Digital alliances, including Salesforce, Oracle CX, Apptus, Zuora, NetSuite, Amazon Connect, Service Now CSM, Twilio, Five9, Anaplan, Varicent, and SAP Callidus. Whether transformation projects are a sprint or a marathon, Dounia leads her team with purpose, partnership, and positivity.

Before joining Deloitte Digital, Dounia worked in the financial services industry. Her experience as a client of large consultancies gives her a unique vantage point, now that she is on the other side of the table. She uniquely understands how to overcome client issues and organizational dynamics to drive successful outcomes. For Dounia, bringing unparalleled expertise, earning trust, and exceeding expectations during project delivery are the three hallmarks of maximizing each client’s return on investment.

Dounia is passionate about talent development, especially women in technology, and takes advantage of every opportunity to encourage and support the professional growth of her colleagues and team. She has also spoken at several forums on digital transformation. If you’re interested in reading what she has to say on digitization, investment in customer engagement platforms, and breathing new life into legacy systems, take a look at her pieces in the Wall Street Journal, and Deloitte Center for Financial Services.

When she’s not helping her teams to deliver successful transformations, you might find Dounia running after her young son or training for her next ultramarathon.