As the US Head of Deloitte Digital, John is focused on helping clients reposition their brands, create compelling experiences, and transform their businesses through the clever combination of strategy, industry insight, creative skills, and digital technology. He is also responsible for stewarding all aspects of Deloitte Digital’s strategy, performance, talent experience, and client impact.
John Peto headshot

John believes that in this increasingly digitally-powered era, it’s the unique and personal touches that allow a company to differentiate, and in doing so drive growth, earn trust, and engender loyalty. In that context, Deloitte Digital’s offerings were designed to help clients position their brand in the market in new and interesting ways, while creating the human experiences and rewiring the organization in a manner that brings the brand promise to life.

John is motivated by discovering unexpected connections, and forming the diverse teams required to come up with the best ideas and deliver upon them. Simply put, John and the Deloitte Digital team help companies imagine, deliver, and run the future.

Over his 24 years at Deloitte, John played a variety of roles focused on sales, service, and marketing effectiveness for clients and associated practice building within Deloitte. In that time, John fed his curiosity by being based in Vancouver, San Francisco, Amsterdam, London, Seattle, and New York and working in more than a dozen countries.

Today, John lives in Fairfield, Connecticut with his wife, Beth, and his two children, Alex and Cameron. He enjoys playing a variety of sports, including paddle tennis, street hockey, golf, and tennis, and continuing a lifelong passion for travel and experiencing new things.

Say hi to John