The Deloitte-Adobe solution integrates software from the Adobe® Digital Marketing Suite, including Adobe CQ for Web Content Management, Adobe Test&Target™ for improving site functionality, Adobe Recommendations for driving cross-sell and up-sell, and Adobe SiteCatalyst® for online analytics and reporting. This combination allows businesses to personalize their sites based on users’ past purchase and browsing history.
The result: an enhanced customer experience that translates to increased online revenue. Using our agile development methodology, we were able to help Adobe streamline implementation and deliver a largely self-managed solution, which reduced operational costs. And built-in intelligence automatically drives promotions and offerings, saving time otherwise spent on manual intervention.
Rob Giglio, Vice President of Worldwide Consumer and SMB Sales, Adobe