Integrating powerful eCommerce tools for all audiences
Enabling front-line employees to be more customer-driven and help ensure customers can effectively use self-service tools any time, any place.
Ambition
Together with Adobe, we created an eCommerce suite that brings together content management, content delivery, analytics, and personalization. The solution is designed to enhance the management and customer experience of Adobe.com, empowering business users to effectively seize new opportunities and open new sources of revenue by creating more targeted interactions for web consumers.
Action
The Deloitte-Adobe solution integrates software from the Adobe® Digital Marketing Suite, including Adobe CQ for Web Content Management, Adobe Test&Target™ for improving site functionality, Adobe Recommendations for driving cross-sell and up-sell, and Adobe SiteCatalyst® for online analytics and reporting. This combination allows businesses to personalize their sites based on users’ past purchase and browsing history.
Achievement
The result: an enhanced customer experience that translates to increased online revenue. Using our agile development methodology, we were able to help Adobe streamline implementation and deliver a largely self-managed solution, which reduced operational costs. And built-in intelligence automatically drives promotions and offerings, saving time otherwise spent on manual intervention.
