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American Heart Association

Putting the heart back in social media

Sometimes insights are more important than technology. With our help, the message of heart health reaches a wider audience with greater efficiency and a louder voice.


Improving the cardiovascular health of Americans is no easy feat; in fact, it takes more than a 140-character tweet to get the word out. Building on American Heart Association/American Stroke Association’s (AHA/ASA) mission, we helped the organization determine how best to educate the public on heart health by harnessing the power of social media.

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The first step in creating an effective social media strategy was assessing the current state of AHA/ASA’s social media presence, which includes hundreds of accounts. After evaluating their current efforts, we developed a detailed strategy and governance framework that helps empower representatives to have engaging conversations on both a national and local level.


We helped equip AHA/ASA with a social media strategy that identifies archetypes for the organization’s key audiences, corresponding metrics to measure results in engaging these audiences, and guidance for the creation of a Social Media Center of Excellence. These efforts support AHA/ASA’s goal of improving the heart health of all Americans by 20% by 2020.

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"We were in need of a vision, strategy, and implementation roadmap...The Deloitte team immediately realized that this was critical to achieving our life-saving mission, embraced our vision, and dove into the project with a passion and purpose that was amazing. They exceeded expectations on every front."

Hank Wasiak, Member, Board of Directors, AHA/ASA