AMBITION
Promote heart health to the masses
Improving the cardiovascular health of Americans is no easy feat; in fact, it takes more than a 140-character tweet to get the word out.
Building on American Heart Association/American Stroke Association’s (AHA/ASA) mission, we helped the organization determine how best to educate the public on heart health by harnessing the power of social media.
ACTION
Design a targeted social strategy
The first step in creating an effective social media strategy was assessing the current state of AHA/ASA’s social media presence, which includes hundreds of accounts. After evaluating their current efforts, we developed a detailed strategy and governance framework that helps empower representatives to have engaging conversations on both a national and local level.
ACHIEVEMENT
A data-driven heart health campaign
We helped equip AHA/ASA with a social media strategy that identifies archetypes for the organization’s key audiences, corresponding metrics to measure results in engaging these audiences, and guidance for the creation of a Social Media Center of Excellence. These efforts support AHA/ASA’s goal of improving the heart health of all Americans by 20% by 2020.
We created a social strategy to help the American Heart Association get LOUD about heart health.
