Reinvent a local business to thrive in the digital age   

Casey’s General Store, in the words of its CMO Chris Jones, is “a beloved business, but the way it was showing up to customers just made it feel less and less relevant with each passing year.” So the large Midwestern pizza and convenience store chain wholeheartedly took the plunge into digital transformation, re-energizing its relationship with customers and igniting sales growth.

Working with Deloitte Digital, Casey’s implemented cutting-edge solutions to digitize their customer ordering system and create a state-of-the-art website, mobile app, and loyalty program. 

Tripled YoY growth rate

We helped a beloved community business launch a new digital strategy without losing its personal, down-home touch.  

It’s a success story that demonstrates how community-based brands with loyal customers can reinvent themselves to thrive in an age of digital disruption.