Expanding on-air content through a unified, interactive experience
With an innovative, responsive web design, Fox Sports was able to double their audience and capture the single most viewed live stream sporting event in the U.S. by broadcasting across devices.
Ambition
FOX Sports wanted to build a new multi-platform digital identity that reflected an edgier vibe, while also expanding their on-air content reach through richer interactive opportunities. In preparation for their 20th anniversary, they launched a national multi-sport network called FOX Sports 1, expecting nearly 5,000 hours of live event, news, and original programming in its first 12 months.
Action
Deloitte Digital provided technical leadership in the development of an engaging, responsive website design. We also shared best practices of project management with FOX Sports’ cross-functional teams to install Agile development processes across the project. Using a global delivery model, we led front- and back-end Adobe Experience Manager development, QA, content migration planning, and release management.
Achievement
Deloitte Digital delivered an innovative responsive web design that unified the FOX Sports digital experience across desktop, tablet, and mobile. The work we did allowed FOX Sports to broadcast the Super Bowl across all of their digital properties, doubling their audience from the year before. As an added bonus, that Super Bowl audience turned out to be the most viewed live stream of a single sporting event in the U.S. to date.
"We have to think about how we serve our audience across whatever devices they may be using, whenever they want to engage with us. To focus only on the television platform is to miss a tremendous opportunity to engage an audience when live shows aren’t on, and to miss a significant revenue opportunity to bring advertising to that engaged audience."
Pete Vlastelica, FOX Sports Senior Vice President of Digital
