AMBITION
Reach new audiences across devices
FOX Sports wanted to build a new multi-platform digital identity that reflected an edgier vibe, while also expanding their on-air content reach through richer interactive opportunities. In preparation for their 20th anniversary, they launched a national multi-sport network called FOX Sports 1, expecting nearly 5,000 hours of live event, news, and original programming in its first 12 months.
ACTION
Build a new multi-platform digital identity
Deloitte Digital provided technical leadership in the development of an engaging, responsive website design. We also shared best practices of project management with FOX Sports’ cross-functional teams to install Agile development processes across the project. Using a global delivery model, we led front- and back-end Adobe Experience Manager development, QA, content migration planning, and release management.
ACHIEVEMENT
Doubled audience and Super Bowl livestream success
Deloitte Digital delivered an innovative responsive web design that unified the FOX Sports digital experience across desktop, tablet, and mobile. The work we did allowed FOX Sports to broadcast the Super Bowl across all of their digital properties, doubling their audience from the year before. As an added bonus, that Super Bowl audience turned out to be the most viewed livestream of a single sporting event in the US to date.
