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Building the sponsors of tomorrow through personalized, award-winning UX

We designed an award-winning site for Intel to provide its customers—and more than 15 million unique visitors—with a more personalized experience by delivering the most relevant content, where and when they want it.

Ambition

Intel Corporation is widely identified as one of the world’s most respected and recognized brands. A leader in computing innovation, Intel builds the technologies that serve as the foundation for the world’s computing devices.

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Action

The more than 15-million unique monthly visitors to Intel.com are looking for information on why “Intel inside” matters to them. In this strategic digital transformation, Intel launched a program that focused on developing innovative digital strategies, extraordinary creative, and engaging experiences to inspire purchase. As Intel’s strategic advisor, we developed a strategy, selected a quality web content management system, and developed and globally deployed the new website in multiple languages.
 

Achievement

Intel.com is a full re-architecture of the platform and publishing system. The award-winning and revamped site provides customers with a more personalized experience by delivering the most relevant content—where and when they want it.
 

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"The new Intel.com marks a huge transformation, reflecting Intel's position as a true Sponsor of Tomorrow with a website that reflects Intel's brand position and puts us at the forefront of delivering an innovative customer experience."

Jessica Daughetee, Director of Digital Marketing, Intel