red background pattern

Life Technologies

Building an award-winning, industry-leading eCommerce site

LifeTechnologies.com’s streamlined shopping experience offers a faster lane to find virtually everything on customers’ lists, improved custom product ordering, shopping by category or application, and access to the latest promotions.

Ambition

Life Technologies, a $5B global life sciences company, wanted to establish themselves as the global leader in online retailing for complex genomic equipment and consumables. We helped Life Technologies achieve that vision with a focused approach to integrating strategic vision, creative conceptualization, and technical know-how.
 

Life Technologies logo

Action

We started by helping Life Technologies develop a strategy and roadmap to better leverage dotcom as the primary channel for global business transactions. From there, we focused on the user experience. We set out to help Life Technologies create a site experience that rivaled industry leaders. We then built their site from the ground up using time-tested eCommerce, web content management, search, integration, and analytics technologies.
 

Achievement

For nearly a decade, our role as Life Technologies’ exclusive ecommerce partner has helped the company grow to nearly $1.5B in online revenues. The end result hasn’t gone unnoticed. Forrester ranked lifetechnologies.com in the top 5% of most usable websites; the site was included in BioInformatics LLC’s Top 10 Life Sciences sites; and we were awarded a ComputerWorld Laureate for ecommerce innovation. We’ve helped Life Technologies set a high bar in the life sciences industry.
 

sciene lab

"With a focus on faster shopping, enhanced support, easy-to-find content, and elevated markets, the new LifeTechnologies.com is improving the customer experience—and increasing profitability."