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REI

Creating a long-term mobile strategy that places customers first

Whether it’s a first trip to the trail or an umpteenth getaway to the mountains, REI’s more than four million active members and casual outdoorspeople alike have the tools and info they need to prepare for their next adventure.

Ambition

The nation’s largest consumer co-op wanted a long-term mobile strategy that placed customers first. We worked together to recreate their rugged, community-focused brand experience across mobile platforms.
 

REI logo

Action

Deloitte Digital helped create an iOS and Android solution that pairs REI’s product catalog with the company’s mission. REI’s commerce apps allow outdoor enthusiasts to browse and buy gear and daily deals, access reviews and membership information, and share to social networks. The revamped Snow Report apps give slope junkies real-time access to weather conditions at ski resorts worldwide.
 

Achievement

Whether it’s a first trip to the trail or an umpteenth getaway to the mountains, REI’s more than four million active members and casual outdoorspeople alike have the tools and info they need to prepare for their next adventure.
 

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"It's pretty clear to us that more people will be using mobile phones to shop. If we can get customers aware of the app and they're in an REI store, they will be better serviced, they'll have a better experience at REI, and we hope that will lead to a better engagement with our customers."

Brad Brown, Vice President of e-Commerce & Direct Sales, REI