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Target

Creating a beautiful and exciting new way to shop

We helped Target give guests a beautiful and exciting new way to shop, while providing unexpected delight. Guests can see what’s hot, view weekly ads, create and manage customized lists, access registries, and browse the product catalog.

Ambition

We captured the Target “wink” in a fun and functional mobile shopping experience for one of the nation’s most recognized brands. During our tenure as Target’s lead mobile agency, we helped the retailer give guests a beautiful and exciting new way to shop, while providing unexpected delight.

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Action

Our work for Target showcases our creative capabilities, along with our ability to interface with a large and complex IT environment and organization. Guests can see what’s hot, view weekly ads, create and manage customized lists, access registries, and browse the product catalog.

Achievement

We collaborated with the retailer to develop a mobile strategy that truly integrated with their business strategy. We delivered a quality, lighthearted cross-platform experience that completely reinvented the retailer’s mobile presence—and boosted their bottom line.

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"If there's only one reason to name Target 2010 Mobile Retailer of the Year, it is this: Target gets that retail is not about the channel, but about the customer experience."

Mickey Khan, Editor in Chief, Mobile Commerce Daily