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Creating an elegant digital marketing platform

We focused on helping VMware create more engaging and intuitive online interactions to improve their customer, partner, and employee experiences to significant marketplace recognition. We also helped establish a long-term, collaborative approach to VMware’s web and mobile initiatives.

Ambition

When VMware wanted to boost their customer experience, create a more usable digital marketing platform for their customers and business partners (via vmware.com), and improve their self-service capabilities (via myvmware.com), they turned to Deloitte Digital. In one of VMware’s largest customer-experience transformations to-date, we helped change VMware’s daily interactions with more than 800,000 global customers and partners.

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Action

We conducted an “Ease of Doing Business” pain-point analysis of the VMware customer and partner online experience. Our improvement recommendations led to the conception, design, and implementation of a new solution for global Digital Marketing and online customer and partner self-service. Our ongoing contributions to VMware’s business strategy, creative conceptualization, UX design, and technical delivery have helped VMware establish a long-term, collaborative approach to their web and mobile initiatives.

Achievement

We focused on helping VMware create more engaging and intuitive online interactions to improve their customer, partner, and employee experiences. Our work on both projects helped create a long-term foundation for web and mobile at VMware and have received significant recognition in the marketplace from customers, partners, and analysts alike.

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"Our work is helping meet customer and partner needs worldwide."