Insight without action is just noise. Today’s CMOs don’t need more dashboards—they need outcomes.
As marketing becomes more personalized, distributed, and accountable, the gap between insight and execution is widening. Siloed data, inconsistent measurement, and disconnected teams are slowing impact and eroding value.
At Deloitte Digital, we believe the solution lies in building data-driven experience operations—or Experience Ops. These are modern, closed-loop marketing systems that connect strategy, content, data, tech, and performance to drive value across every campaign, region, and team.
Looping in Value with Closed-Loop Marketing
To navigate growing complexity and strategically respond with greater speed and accuracy, CMOs require end-to-end tools that can flexibly adapt as marketing needs evolve. Deloitte Digital's Closed-Loop Marketing approach enables CMOs and marketing functions to:
- Orchestrate campaigns across global and local teams
- Align budgeting, planning, content, and analytics
- Shift from gut feel to insight-driven action at scale
This integrated solution provides a single marketing view for planning, budgeting, orchestration, and analytics—all synchronized to allow you to run marketing programs more effectively.
Insights Making an Impact
The client's journey illustrates how leveraging insights can lead to significant improvements in campaign management, a challenging task due to the high level of customization required to manage different countries and languages. Through diagnostic assessments and agile pilots, we helped the Swiss premium retailer transform how insights fuel their operations. They now:
- Personalize across markets with real-time performance feedback
- Reduce time-to-launch with collaborative workflows
- Make smarter budgeting decisions based on data-driven attribution
This is not just better marketing—it’s better business.
Key Benefits of Deloitte’s Closed-Loop Marketing approach
Deloitte Digital's Closed-Loop Marketing Solution enables cost-efficient and effective marketing through integrated planning, budgeting, and analytics. All our clients success showcases the transformative power of insights and strategic collaboration. Embrace marketing excellence with Deloitte Digital to unlock your full potential with :
Seamless Integration
Leverage leading cloud-based platforms to provide an efficient solution that enhances user experiences and seamlessly integrates with other marketing technology and enterprise systems—to empower creation and execution of content-driven campaigns.
Seamless Integration
Leverage leading cloud-based platforms to provide an efficient solution that enhances user experiences and seamlessly integrates with other marketing technology and enterprise systems—to empower creation and execution of content-driven campaigns.
Focused Strategy
Use leading practices for marketing resource management, with a solution that can be tailored to your organisation—connecting your planning, budgeting, and campaign strategy to performance and corporate objectives.
Focused Strategy
Use leading practices for marketing resource management, with a solution that can be tailored to your organisation—connecting your planning, budgeting, and campaign strategy to performance and corporate objectives.
Collaborative Orchestration
Give marketing teams access to the latest content and approved assets, optimising collaboration with critical business partners including sales, finance, procurement, and agencies—all to improve efficiencies and transparency throughout your organisation.
Collaborative Orchestration
Give marketing teams access to the latest content and approved assets, optimising collaboration with critical business partners including sales, finance, procurement, and agencies—all to improve efficiencies and transparency throughout your organisation.
Insight-Driven Decisions
Improve visibility into marketing data and results, enabling real-time adjustments and reducing the likelihood of missed opportunities, with resources assigned to move the bottom line.
Insight-Driven Decisions
Improve visibility into marketing data and results, enabling real-time adjustments and reducing the likelihood of missed opportunities, with resources assigned to move the bottom line.
Rapid Implementation
Quick implementation breaks down operational siloes using a cloud-based platform—so you can increase agility and speed to market for campaign planning and execution while getting an integrated solution that can deliver relevant customer experiences on any channel, anytime.
Rapid Implementation
Quick implementation breaks down operational siloes using a cloud-based platform—so you can increase agility and speed to market for campaign planning and execution while getting an integrated solution that can deliver relevant customer experiences on any channel, anytime.
From Fragmented to Future-Ready
Experience Ops isn’t just a technology story—it’s an operating model shift. With the right data, structure, and rhythm, CMOs can move from lagging indicators to leading impact.
In The CMO Balancing Act, this approach reflects the evolution from “reporting” to recalibrating—where every insight improves the next campaign, not just the last one.
Part of the Marketing Operate Blog Series
This is Article 3 in our Marketing Operate blog series, designed to help CMOs scale with confidence.
Next up: “Own the Next Frontier with Autonomous Marketing”, where we explore how GenAI and automation are reshaping campaign velocity and team capacity.
1. The New Marketing Reality – Why Run is the New Build
Today’s CMOs are being asked to deliver more, with less, across an expanding maze of touchpoints, technologies, and expectations. The playbook has changed.
Read More
2. Content (R)evolution
CMOs are producing more content, for more channels, at faster speeds than ever before. But scale without structure can quickly become chaos.
Read More
4. Own the next Frontier with Autonomous Marketing
In today’s dynamic digital landscape, CMOs are under pressure to deliver more personalized, high-performing campaigns—across more channels, with fewer resources, and tighter deadlines.
Read More
Brendan Le Thuaut
Brendan is an experienced, entrepreneurial, and progressive leader driving Salesforce consulting services and client success. He leads the Salesforce practice of Deloitte in the Romandy area since September 2022 where he is dedicated to building cohesive and diverse teams, delivering technology in fun and innovative ways, and motivated bycreating winning outcomes for clients. Developing a passion about digital innovations, the cloud computing ecosystem and theirs impacts on the customer experience, Brendan has naturally chosen to specialize in salesforce-based solution deployments. This decision allowed him to carry out 30+ CRM implementations for major and medium international accounts and to build up a strong product expertise by obtaining 15+ salesforce certifications.