In today’s dynamic digital landscape, CMOs are under pressure to deliver more personalized, high-performing campaigns—across more channels, with fewer resources, and tighter deadlines. What if teams could focus on strategy while the machine handles the execution?
Enter Deloitte Digital’s Marketing Pro Agent. Powered by Autonomous Marketing and Generative AI (GenAI), this solution helps marketing leaders automate the campaign lifecycle—from brief to content to journey build—without sacrificing creativity or control.
This is more than just AI. It’s Marketing Operate, evolved.
The Power of Marketing Operate + Gen AI
Marketing Operate + Gen AI combines advanced AI technologies with operational excellence to streamline marketing processes, enhance content creation, and optimise customer journeys. Built on Deloitte’s proprietary IP, leading practices, and Salesforce technology, the Marketing Pro Agent empowers marketers to build, launch, and optimize campaigns—even without technical expertise.
Let’s explore how.
1. Campaign Briefs – From Input to Output in Minutes
- Challenge: Briefs are inconsistent, time-consuming, and often too generic.
- Solution: Marketing Pro Agent generates campaign briefs automatically, based on initial inputs—like target audience, objectives, and tone.
- Use case: For a product launch, the agent produces a complete brief, covering key messages, channels, and timelines—ready for review in minutes.
1. Campaign Briefs – From Input to Output in Minutes
- Challenge: Briefs are inconsistent, time-consuming, and often too generic.
- Solution: Marketing Pro Agent generates campaign briefs automatically, based on initial inputs—like target audience, objectives, and tone.
- Use case: For a product launch, the agent produces a complete brief, covering key messages, channels, and timelines—ready for review in minutes.
2. Content Creation – AI That Knows Your Brand
- Challenge: Content production slows down campaign velocity
- Solution: Pro Agent generates high-quality copy tailored to each channel—email, SMS, social media—based on your brief and performance data.
- Use case: For an email campaign, the agent drafts content aligned with brand guidelines and audience intent, ready for human review and sign-off.
2. Content Creation – AI That Knows Your Brand
- Challenge: Content production slows down campaign velocity
- Solution: Pro Agent generates high-quality copy tailored to each channel—email, SMS, social media—based on your brief and performance data.
- Use case: For an email campaign, the agent drafts content aligned with brand guidelines and audience intent, ready for human review and sign-off.
3. Journey Build – From Brief to Multichannel Experience
Challenge: Building personalized journeys takes weeks and cross-functional coordination.
Solution: The agent auto-builds journeys in Salesforce Marketing Cloud, aligning all campaign elements—content, audiences, triggers, and channels.
Use case: The agent creates a full journey incorporating emails, push notifications, and SMS, ensuring a seamless path to conversion.
3. Journey Build – From Brief to Multichannel Experience
Challenge: Building personalized journeys takes weeks and cross-functional coordination.
Solution: The agent auto-builds journeys in Salesforce Marketing Cloud, aligning all campaign elements—content, audiences, triggers, and channels.
Use case: The agent creates a full journey incorporating emails, push notifications, and SMS, ensuring a seamless path to conversion.
Why It Works: Four Game-Changing Benefits
Insights-Driven Excellence
Insights-Driven Excellence
Marketing Pro Agent leverages Deloitte's proprietary IP and global marketing insights to optimise campaign performance. Built on Deloitte’s global marketing data and best practices, the agent optimizes every campaign for impact and ROI.
Accelerated Journey Creation
Accelerated Journey Creation
With Marketing Pro Agent, marketers can rapidly construct complex journeys across multiple channels and steps. This streamlined process reduces the time and effort required to launch campaigns, allowing teams to focus on strategic initiatives. From ideation to execution, teams can move 2–3x faster, thanks to automated workflows and reusable templates.
Optimized Workflow
Optimized Workflow
Reduce operational overhead and eliminate repetitive tasks—freeing up teams for strategic priorities. Marketing Pro Agent simplifies complex marketing processes, reducing operational effort while increasing precision. By automating routine tasks and providing actionable insights, the agent enhances overall workflow efficiency.
Democratized Execution
Democratized Execution
Non-technical marketers can build enterprise-grade campaigns, lowering reliance on developers and unlocking team potential. This democratization of marketing capabilities ensures that every marketer can contribute to the success of the campaign.
Deloitte Digital's Marketing Pro Agent is transforming the marketing landscape by combining Autonomous Marketing with Gen AI. By streamlining campaign creation, enhancing content generation, and optimising customer journeys, Marketing Pro Agent empowers marketers to own the next frontier of marketing excellence. Embrace the future of marketing with Deloitte Digital and unlock the full potential of your campaigns.
1. The New Marketing Reality – Why Run is the New Build
Today’s CMOs are being asked to deliver more, with less, across an expanding maze of touchpoints, technologies, and expectations. The playbook has changed.
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2. Content (R)evolution
CMOs are producing more content, for more channels, at faster speeds than ever before. But scale without structure can quickly become chaos.
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3. From Insights to Impact
Insight without action is just noise. Today’s CMOs don’t need more dashboards—they need outcomes.
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Brendan Le Thuaut
Brendan is an experienced, entrepreneurial, and progressive leader driving Salesforce consulting services and client success. He leads the Salesforce practice of Deloitte in the Romandy area since September 2022 where he is dedicated to building cohesive and diverse teams, delivering technology in fun and innovative ways, and motivated bycreating winning outcomes for clients. Developing a passion about digital innovations, the cloud computing ecosystem and theirs impacts on the customer experience, Brendan has naturally chosen to specialize in salesforce-based solution deployments. This decision allowed him to carry out 30+ CRM implementations for major and medium international accounts and to build up a strong product expertise by obtaining 15+ salesforce certifications.