Deloitte Digital is returning to Adobe Summit as a top-tier, Diamond-level sponsor for the 12th consecutive year. At this year’s event, we will showcase how, together with Adobe, we’re helping clients deliver dynamic, human-centered solutions that drive deeper connections, loyalty, and growth with each interaction.

Elevating your marketing campaigns with Adobe Marketo Engage

Deeply connected marketing campaigns can sometimes turn into a bowl of spaghetti, not to mention tracking down errors spanning different campaigns. And explaining the complexity and effort behind your hard work? That's only the start. Learn how Marketo Engage is elevating the marketer's experience with customer journeys. Marketo Engage Champion Courtney Tobe from Deloitte will share how implementing this elevated experience in Marketo Engage will help her customers improve overall efficiency.

Earning and maintaining customer loyalty is a challenge for many leaders in today’s fast-paced digital world. Recent Deloitte Digital research revealed that while 79% of B2C leaders believe customers have somewhat or very high trust in their company’s brand, only 52% of customers agree. That’s a 27% gap, and one that needs to close for leaders to truly understand and reach their customers. 

Today, brands are expected to deliver personalized, targeted experiences across the buyer journey. However, operational inefficiencies, data siloes, and disjointed systems can prevent B2B organizations from realizing personalization at scale. While these barriers seem overwhelming, B2B organizations can overcome them and accelerate long-term growth by architecting a highly integrated MarTech stack.

At Deloitte Digital, we understand that in today’s uncertain economic environment, leaders are being asked to make decisions with more rigor and more transparency—and yet still be resilient enough to respond to rapidly shifting customer expectations in ways that foster loyalty.