Accelerating content velocity

Creating meaningful, personalized digital interactions is table stakes to compete on customer experience across the life sciences and healthcare (LSHC) industry. Customers and patients expect customized content that is personalized for their needs—delivered at the right time and across the channels and devices they prefer.

The impact of the global pandemic has only accelerated these expectations, with LSHC providers and organizations rapidly adopting virtual engagement and care tools, creating an exponential demand for digital content and channels. Given the highly regulated nature of the industry, including stringent medical legal review (MLR) standards, organizations are challenged to create, personalize, and approve digital content at speed. To meet this challenge, leading organizations need to rethink the status quo and transform their digital content and asset processes and governance models.

Deloitte Digital and Adobe have partnered to help life science and healthcare organizations accelerate content velocity through creating more efficient workflows, streamlining MLR and regulatory compliance, connecting disparate teams, and breaking down data silos. Download the Content Velocity for Life Science and Healthcare Playbook to learn how to accelerate content velocity to transform the digital customer and patient experience.