Adobe MAX 2023

Deloitte Digital is excited to be a Diamond sponsor of Adobe MAX, the leading creative conference in the world. Deloitte Digital will showcase our creative and content expertise and share our perspective on the future of the content supply chain and generative AI. At this year’s event in Los Angeles, see how, together with Adobe, we’re helping clients deliver dynamic, human-centered solutions that drive deeper connections, loyalty, and growth with each interaction.

Deloitte Digital at Adobe MAX 2023

Join our speaking sessions

The Next Frontier: The Future of the Content Supply Chain

Virtual Session

Tuesday, October 10 | 12:30-1:00 pm PDT
Session ID: VS702

An agile, responsive, and future-proof content supply chain is the next frontier. As AI-generated content makes headlines, and economies face significant headwinds, creatives and marketers must closely evaluate their overall approach to content development with a keen eye on driving efficiencies and reinventing their entire content supply chain. Join Trinadha Kandi and Mike Monroe, content and personalization leaders at Deloitte Digital, to learn how generative AI can streamline content creation and customization, reduce creation time and costs, and open new revenue streams by enabling publishers to offer personalized content services.

Separating hype from reality: The real data behind marketing and Generative AI

in-person session

Tuesday, October 10 | 1:00-2:00 pm PDT
Session ID: S6704

According to Deloitte Digital’s newly-released research, 46% of marketers will deploy GenAI in their content production by 2024. Will you be one of them, or are you still wondering if GenAI is for you?

Join Deloitte Digital’s Mike Brinker to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands, and get a sneak peek at how the Deloitte Digital Content Studio is deploying GenAI in Content Production workflows.

In this session, you’ll learn:

The primary use cases for GenAI in content production
The drivers that have led early adopters to use GenAI
The ROI that these GenIA early adopters are seeing

Reinventing Deloitte’s Global Content Supply Chain

Virtual Session

Wednesday, October 11 | 1:00-1:30pm PDT
Session ID: VS150

Catalyzed by COVID-19, Deloitte’s creative leadership had to reimagine how to engage and connect with people online. The vision: a complete reinvention of its digital presence. Delivering a globally consistent platform, meeting different audience needs, and creating high-quality content called for entirely new ways to work. Join Helen Wallace, creative director and global lead for Adobe Creative Cloud at Deloitte Digital, to discover key lessons and best practices from her team as they drove Deloitte’s in-house content supply chain transformation.

In this session, you’ll learn:

How shifting to a new operating model has achieved global consistency with regional relevance
Why moving to a templated approach with modular content is future-proofing Deloitte’s new platform
How lockdown triggered borderless collaboration in the cloud, enabling a truly global design team to work together on the same files in real time
How developing a unified content strategy reduces duplication and maximizes efficiency at scale

Want to know more about Adobe MAX?

get in touch

ROBERT BAVIS
Principal and Global Adobe Alliance CCO
Deloitte Consulting LLP
email

MIKE CHURCH
Managing Director and US Adobe Alliance Leader
Deloitte Consulting LLP
email