GenAI Unfiltered: Real Wins, Real Challenges

Speaker:

Jenny Kelly | Head of Content, Deloitte Digital | Connect on LinkedIn

If you want another session talking about the possibilities of GenAI, this may not be for you. If you want a session showing you GenAI in action, pull up a seat. Join Jenny Kelly, head of content at Deloitte Digital, as she shares real-world lessons and honest insights from hands-on experience.

Check out the replay to learn:
 

• What we learned about developing images for client-facing marketing (hint: getting AI from the concept to externally approved work is a long walk, but there are shortcuts)

• The surprises along the way—including some failures you don’t want to repeat

• Specific recommendations on where to scale with AI, and where you need creative humans to stay in the loop

• New strategies on how to plan for content creation at scale 

• How we employed Adobe’s latest Image Model 4 in Firefly to help resolve model issues

Creativity without Compromise: Leveraging AI for Content and Marketing in Life Sciences

Speakers:

Bill Carter | Principal in Life Sciences Health Care, Deloitte Consulting | Connect on LinkedIn

Oz Demir | Head of Digital Marketing, Genentech | Connect on LinkedIn 

In this session, Adobe, Genentech and Deloitte Digital offered a behind-the-scenes look at using Generative AI (GenAI) for creative design and an optimized content supply chain in life sciences. Oz Demir, Genentech’s head of digital marketing, and Bill Carter, Deloitte’s life sciences content supply chain leader, shared how Genentech is reimagining content creation and marketing workflows—leveraging Adobe Firefly and Adobe Express—to deliver higher volumes of marketing content faster and more cost-effectively than before.

Attendees learned what it really takes to drive digital transformation in a regulated industry: ways to secure stakeholder buy-in, overcome change-management hurdles, prioritize what matters, and future-proof their marketing operation. Whether they were just starting their AI journey or seeking new ways to empower creators, this session delivered practical strategies and lessons learned from the front lines of innovation.

From Creative Collision to Global Inspiration

Speakers: 

Tracey Smith | Head of Design, Deloitte Digital | Connect on LinkedIn

Trisha Pancio | Strategic Marketer, Deloitte Digital | Connect on LinkedIn

Join Deloitte Digital for a behind-the-scenes look at how an early experiment with Adobe Firefly led to a global rebrand and a powerful new tool that is democratizing creativity and brand consistency for marketing, sales, and experience leaders across Deloitte. 
 

In this 45-minute session, Deloitte Digital's Head of Design Tracey Smith joins Strategic Marketing Leader Trisha Pancio to share the lessons learned and innovations unlocked when Deloitte Digital became one of the first enterprise organizations to implement the Adobe Firefly API at scale with our Orb Foundry. From Cannes Lions to the Paris Olympics to the FastCo Innovation by Design awards, we invite you on a journey that travels deep into creative tensions of the current moment: How do you accelerate creative outputs to meet increasing customer demands while maintaining quality, individuality, and consistency? And is it possible to evolve a global visual identity from a static suite of mandated design assets into an ever-evolving living system co-created with the customers and employees who are the heart and soul of your brand?