Modernizing marketing means more than just adopting new tools.

Modernizing marketing requires thoughtful experimentation and sound human judgment to apply AI and other innovations while protecting the customer experience. 

In this episode of Marketing Beyond, Laura Thornton shares how General Motors (GM) approaches this balance through two parallel efforts: marketing technology modernization and Project Leapfrog, a pilot program where teams can test low-risk ideas outside the core operating model. 

What strategies can help marketing and sales stay aligned while keeping the client at the center? 

In this episode of Marketing Beyond, Vanguard’s John Howie, head of sales channel marketing for the Financial Advisor Services division, reflects on his move from sales into marketing. He discusses how marketing leaders can drive stronger results by grounding solutions in each client’s selling realities and building a shared understanding with sales, not just for sales. He also offers a practical point of view to help today’s marketers keep the client at the center, use data and frontline insights together, and treat this moment of transformation as a chance to improve not only the way teams work, but the overall quality of work. 

How can marketing help turn brand recognition into meaningful connections?

In this episode of Marketing Beyond, host Alan Hart speaks with Herbalife Chief Marketing Officer Hanan Wajih about how she views marketing’s role in helping lead enterprise transformation by strengthening the brand, sharpening the company’s storytelling, and equipping distributors with better tools and content to better support customers. 

How is the CMO role changing in banking and capital markets—and why now?

Deloitte Digital leaders unpack how banks are racing to grow while accelerating digital transformation, AI, and agentic capabilities. As expectations rise, today’s CMO is being pushed far beyond campaigns to shape customer experience, break down silos, and influence enterprise change. It’s a look at why marketing leadership is becoming a real driver of growth and competitive advantage. 

The future of luxury marketing is here.

In this conversation, Deloitte Digital and Adobe leaders explore how luxury brands must move beyond traditional campaign-based marketing and embrace a more connected, always-on model built around seamless customer experiences, intelligent orchestration, and authentic personalization. As expectations rise, brands must deliver seamless, high-touch experiences across every channel—requiring stronger data foundations, connected operating models, and human-centered creativity to do it on scale.

AI is raising the stakes for consent, governance, and customer trust.

At Adobe Summit 2026, Deloitte Digital’s David Geisinger and OneTrust’s Neil Tolbert unpack why strong permissions, governance, and human oversight are now essential to scaling personalization and AI responsibly. They explore how organizations can reduce risk, navigate privacy complexity, and move faster without compromising trust. For leaders balancing innovation with responsibility, this is a timely conversation.