Deloitte Digital and Adobe have a long-standing alliance relationship. This has fueled much of the work behind MarketMix, a suite of tools and services built on Adobe Marketing Cloud. MarketMix's recently released Oracle accelerator was noted by Forrester in Adobe Wades Waist Deep Into The Commerce Market.
The report reviews Adobe’s move into the mature commerce market, noting that they are “coming to market with partners and a positioning to own only the front end of the customer engagement layer.” It also notes that MarketMix extends the Adobe Experience Manager (AEM) commerce framework to integrate with the Oracle commerce platform, thus helping to bridge the gap between the front-end and back-end technologies.
MarketMix is a key part of the move into commerce, providing marketers with a tested solution that helps brands delight consumers across all touch points – on-line, in-store, and on-the-go. Developed with the CMO and digital marketers in mind, MarketMix helps brands enhance marketing campaigns, improve their operations, better manage content, personalize interactions and engage with customers across communication channels. The platform also provides features and integrations that have been delivered and demonstrated across industry to help accelerate time to market with rapid campaign execution and predictable global deployment.