Deloitte Digital’s e-commerce practice is growing fast—really fast. As we take on our next level of growth, we welcome Paul do Forno, former SVP of Global Commerce and Content at Razorfish, to our e-commerce team.

We are excited to have Paul do Forno join Deloitte Digital’s growing digital transformation team. Based in Chicago, Paul will serve as a leader in our North American Customer Engagement & Commerce practice. He brings more than 20 years of experience in strategy, consulting, technology, and digital. Paul comes to us from Razorfish, where he was senior vice president of the Global Commerce and Content practice.

In the past 10 years, Paul has led some of the world’s largest and most innovative e-commerce initiatives with some of the biggest retail brands. His work showcases his passion for leading and creating solutions that blend creative, technology, and business operations for omni-channel clients. His vast experience makes him a key addition to our leadership team.  

Paul is a thought leader in digital and e-commerce and is a frequent speaker at e-commerce events such as NRF,, and eTail. He has been featured as an e-commerce subject matter expert on, Digiday, and Internet Retailer.

Why did Paul choose Deloitte Digital? "While digital becomes more engrained than ever into the core of business operations, only a few companies can truly help businesses transform,” he noted. “Traditional agencies may offer ‘transformational work,’ but they don’t necessarily have the capability to be true business transformation partners. Deloitte Digital has the breadth and depth to help customers fully enhance their business models for the digital age.”  

And it’s true. When Deloitte Digital talks about e-commerce, we aren’t just talking about online business transactions. It’s a holistic view of the customer experience that includes broad engagement, marketing strategy and content, website and mobile personalization, and integrating to core operations to gain the maximum value from e-commerce.

Deloitte Digital’s e-commerce practice is more than doubling in size each year. Paul will help us accelerate that growth by fostering partnerships and relationships to build innovative solutions for our clients in the areas where marketing and e-commerce intersect.

Here’s to the future. Welcome to the team, Paul!

Andy Main is Principal at Deloitte Consulting LLP, and leads Deloitte Digital’s US practice. Email him at or follow him on Twitter at @scotinco.