Front-office value is created not only in, but across marketing, sales, commerce, service and product operations—but legacy systems and siloed processes often stand in the way. That’s why we focus on delivering not just solutions, but connections. We help design an agent-enabled ecosystem that builds on your current technology and data, maps new operating models to your resources and environment, and solves real problems to deliver compounding impact. 

We help you strengthen AI governance guardrails, connect KPIs to transparent measurement solutions, and manage change in ways that accelerate adoption and improve performance. As a result, we help ensure agentic solutions become trusted, risks stay managed, and value grows continuously. 

Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce, joins host Alan Hart to share how leaders can keep pace with rapid change in technology and marketing. Steve traces his path from early entrepreneurial ventures to modernizing Salesforce’s marketing tech, noting how customer expectations have shifted and how AI agents can drive hyper-personalization at scale.   

He explains why connected company data is the backbone of efficient, tailored experiences and why executives must stay hands-on to remove barriers to innovation. Looking ahead, he predicts marketers will spend less time on technical details and more time shaping strategy across every touchpoint. 

Alan Hart and Klarna Chief Marketing Officer David Sandstrom unpack how change, artificial intelligence and the tension between efficiency and creativity are reshaping marketing and brand-building. David points to macroeconomic forces behind the rise of “buy now, pay later” and shares how Klarna is widening its scope into digital banking and mobile phone plans. Experimentation is cultural, from bold customer experiences like an interactive hotline featuring an AI avatar of the chief executive officer.  

Internally, his team drives AI adoption by measuring usage, using it daily, and challenging team members to complete tasks that would be impossible without AI. Still, David is clear: Human creativity makes messaging resonate, and “anti-trends” like long-form create open space for brand-building and storytelling. 

Alan meets with Sean Downey, president of Americas and Global Partners at Google, at the Cannes Lions International Festival of Creativity to talk about AI’s impact on marketing. Sean shares how Google is building AI and automation into its advertising platforms to help marketers improve performance while protecting consumer privacy.  

He notes the pressure on teams to be more efficient than ever and how AI tools can help them work smarter and keep up with shifting behaviors. He also underscores the role of first-party data, privacy-safe solutions, strong change management and a growth mindset. Sean also reflects on leadership lessons around authenticity, empathy and continuous learning. 

When it comes to winning impressions in the crowded attention economy, using data wisely is the difference between standing out and blending in with the thousands of ads consumers see daily.   

Ryan Fleisch, head of product marketing for Adobe Real-Time Customer Data Platform (CDP), and audience manager at Adobe, joins Alan Hart to discuss how agentic AI could change your marketing strategy, the attention economy, and what marketing professionals need to know to help them stay ahead of the curve. In addition, they explore Adobe’s new marketer-first data collaboration tools, and why “clean sketches” may replace “clean rooms.”