We’re thrilled to announce that Heat (advertising, not basketball), an internationally recognized, award-winning creative agency in San Francisco, joins forces with Deloitte Digital. This is big news! We’re combining Deloitte’s deep industry insights and understanding of its clients’ business with Heat’s power of surprising creativity. And we’re creating an approach that will reshape business and advertising in the coming years.
We’re building a new market category called creative digital consulting—and this will fundamentally change the way brands interact with their consulting and creative partners. Deloitte Digital combines the deep business and technology know-how and experience of Deloitte with the creative execution and customer engagement mindset of a creative shop. Adding Heat’s extraordinary and award-winning creative capabilities is the perfect complement to our market-leading and long-established digital business.
Heat was founded in 2004 in San Francisco and has grown exponentially in its 11-year history. In 2015, the agency won 70 awards, eight Cannes Lions, and was named Adweek’s “Breakthrough Agency of the Year.” Not too shabby. Heat’s advertising craft specializes in the power of surprise to build brands and solve problems through traditional, digital and social media. They have serious creative capabilities in video, social and advertising, as well as deep experience in helping clients embrace the millennial mindset through culture and community. They also have a confetti cannon we’re looking forward to trying out.
Deloitte Digital combines the power of creativity with the power of the Deloitte platform to drive new ways of thinking to imagine, deliver and run the future of business. Chief marketing officers already love what we do. Instead of having to piece together multiple agencies and consulting firms, we’re the one-stop shop to connect business strategy to creative strategy and content, and combine it with innovative solutions for customer experience, core business operations, and campaign execution. Joining with Heat builds on this. Together, we will create and implement more strategically driven creative solutions infused with the technology capabilities, business acumen and industry insight that C-suite executives are asking for. And we’re gaining some serious street cred with the millennials.
Deloitte and Heat joining forces will redefine business models, rethink go-to-market strategies, disrupt the traditional holding company model, and change the way people work – coupling transformative technologies with groundbreaking creative work to make it all happen. Together, we’re creating a powerhouse to help our clients catalyze their own disruptive advantage. We’re building a new model for a new age: the creative digital consultancy.
Andy Main is principal at Deloitte Consulting LLP, and Deloitte Digital’s chief executive. Email him at email@example.com or follow him on Twitter at @scotinco