SXSW started as a music festival, and the interactive part grew alongside the technologies that changed the way we consume music. We at Deloitte Digital see these worlds—music and technology— becoming more and more intertwined. As a major sponsor of SXSW Interactive 2016, March 11 to 15, we’re imagining new ways for fans to interact with their favorite artists and shape their listening experience.
We teamed up with renowned artists Dave Rife, Gabe Liberti (collectively Dave & Gabe), and some of the biggest indie names, like Grammy-nominated RAC, Oberhofer and Baio from Vampire Weekend, to build the Audience Reactive Composition (aka the #ARC). Inside our venue, the Interplay Lab – an interactive world of sound and light – participants will co-create music side-by-side with these musicians on the #ARC.
No music skills? No problem. We imagined a future in which simple human interaction and intuitive machines give way to brilliant recordings. Instead of listening to a static song, delivered from musician to consumer, the music is scored through collaboration and with physical movement.
At night, these musicians will take the stage during #ARCafterDark on Friday and Saturday. Join us for live music and free drinks from 8 p.m. to close, be sure to RSVP at SXSW.DeloitteDigital.com to attend.
A little about the musicians
RAC
Grammy-nominated André Anjos is the founder of Remix Artist Collective (RAC). Originally from Porto, Portugal, Anjos founded RAC as a set of international musicians creating re-interpretative dance, electronica, and rock remixes for a variety of artists.
Baio
The solo star of Baio, Chris Baio is well-known as the bassist for indie rock band Vampire Weekend. Baio’s music draws inspiration from electronic, dance, and classic rock music. His dance-music-infused, debut solo album The Names was released last September by Glassnote Records.
Oberhofer
With music widely referred to as “Surf Pop Revival,” the Brooklyn-based band Oberhofer has toured with bands like Sleigh Bells, Neon Indian, the Morning Benders, and Matt & Kim. Oberhofer recently released its second album through Glassnote Records entitled Chronovision.
Great Caesar
The story of Great Caesar shows how scrappy resourcefulness in the tech age can catapult a hometown musical group to newfound fame. After playing locally in CT and NY for years, the band crowdsourced their first music video for the song “Don’t Ask Me Why.” They're now establishing themselves as an exciting band breaking on a national scale.
Teenage Heartthrob
Adam Mohr is one of two resident DJs with Seattle's Dance Yourself Clean, currently on the nationwide tour “DYC & Friends” and with a weekly night at The Satellite in Los Angeles and second Fridays at Holocene in Portland.
Find us at SXSW at the Palm Door on Sixth (508 East Sixth St.) and check out SXSW.DeloitteDigital.com for more information on #ARC, #ARCafterDark, and the artists performing.
