Our 2022 survey confirmed that consumers shop more with brands that commit to addressing social inequities. But how do you craft intelligent campaigns that feel truly authentic to a diverse and multicultural consumer base? Our 2022 trend report explored the benefits of building marketing teams and campaigns that are genuinely inclusive from the ground up.
Now we want to hear from you: How have you used authentically inclusive methods to drive growth in your industry?
In October, we proposed that winning over your future customer takes a commitment to DEI both in front of and behind the camera.
Here are a few key facts driving this trend:
- High-growth brands are 1.9X more likely to have DEI-related talent objectives than negative-growth brands
- 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions
- 94% of CEOs indicated that DEI was a personal strategic priority, and 90% agreed that their organization aspired to be a leader on the topic, according to the 2022 Fortune/Deloitte CEO Survey
The Deloitte Digital Ethos team explored how integrating diverse perspectives throughout the design process can help achieve more powerfully inclusive outcomes. One recent example: a groundbreaking project for the United Negro College Fund designed to help faculty at Historically Black Colleges and Universities (HBCUs) create more effective online curriculums.
What do Ryan Reynolds, Deloitte, and the Cannes Lions International Festival of Creativity have in common? A deep commitment to making creative marketing careers more accessible to marginalized communities.