Take our recent work for NYU Langone Health (NYULH), for example. The objective was two-fold. First, communicate that NYULH has the shortest transplant wait times and the highest one-year, post-transplant survival rate in the Northeast. Second, drive traffic to the NYULH website to increase awareness of its heart transplant program. To bring this campaign to life, the Deloitte Digital studios team profiled a patient’s story post-transplant.
Phyllis Weissblum needed a heart transplant, but she was turned away by other hospitals for being too old. She felt they were sending her home to die. NYULH welcomed her, and Phyllis received a successful heart transplant after just two days on the waitlist.
Our campaign—titled “Hearts for Phyllis”—aimed to shower Phyllis with hearts (social media “likes”) after no other other hospital would give her one. The immersive film documenting her story premiered as a surprise for Phyllis on her 75th birthday across organic and paid social media—and it has raked in over 100,000 hearts for Phyllis to date.
Most recently, the campaign was honored with three Clio Health awards for:
- Digital/Mobile/Social Media Craft for Sound Design (silver)
- Film Craft Sound Design (silver)
- Film Craft Cinematography (bronze)
Click here read more about each win, and view our video here:
NYU Langone Health – Hearts for Phyllis
– Leslie Sims, chief creative officer, US Deloitte Digital