
1. Composable architecture
2. AI-driven personalization
3. Online marketplaces
The third trend enabling digital commerce growth is online marketplaces. This trend exploded during the onset of the pandemic and has only seen continued growth since then. Launching an online marketplace allows brands to drive customer loyalty by:
- Capturing more well-rounded customer data
- Expanding their range of offerings
- Experimenting with new categories without sacrificing warehouse space
- Managing seller relationships with digital ease
4. Digital-first B2B commerce
5. Social commerce
6. Metaverse commerce
Our final featured trend is the newest and most leading-edge of them all: metaverse commerce. With the metaverse finally coming into its own, the blurred line between the digital and physical worlds can open new realms of opportunity for customer connection and brand experiences. Examples of opportunities include immersive hybrid events, virtual try-ons, and exclusive loyalty program rewards within the metaverse. Successful commerce leaders are identifying the right entry points and investments to connect metaverse initiatives with real-world growth.
Add all of these up, and you’ve got a digital-first, customer-centric strategy that all starts with company culture and making the right investments. We’ve seen clients across industries successfully activate the future of commerce by embracing these commerce trends. Help your business thrive by staying agile, resilient, and nimble in the face of market changes, and by integrating the lessons above into your commerce strategy.