A transformation of B2B CX is underway
With heightened customer expectations and the rising cost of servicing customers, B2B organizations are uncovering new, efficient ways to drive growth and loyalty.
What does great B2B CX look like?
Smart B2B organizations are putting customer experience (CX) at the heart of their digital transformations.
They’re developing digital capabilities to unlock insights from data—elevating account management through personalization, enabling more efficient sales, and orchestrating a cohesive journey from prospect to customer. The result? Higher conversions, stronger loyalty, and increased revenue.
80% of CX front-runners from our recent research credit an increase in customer lifetime value to their mature B2B CX strategy. Explore more of our research findings for insights about what today’s B2B customers want, where some chief experience officers are lagging, and what effective leaders in the space are doing to drive and sustain growth.