“When inflation and recession concerns loom, every dollar matters. The right data and analytics can identify the places where your organization is leaking margin dollars. AI-enabled insight tools can help you plug those leaks, optimize pricing, grow margin, and align assortment with your supply chain through dynamic and responsive adjustments across your business.”

“Personalized marketing journeys used to be a hallmark of direct-to-consumer products companies that were the first to recognize the advantages of fine-tuning marketing campaigns and messages to speak to individual customers. Now the opportunity offered by personalization is increasingly impacting more traditionally analog businesses, from B2B services firms to energy, resource, and industrial products companies. As customers become accustomed to being known and treated as individuals in their daily electronic browsing and shopping habits, those expectations have begun driving their professional services expectations as well.”