Cannes Lions Festival of Creativity 2023

Have you ever wondered what it takes to be a CMO? Learn from CMOs leading some of the world’s most groundbreaking, bold, and innovative brands as they share the challenges they face and the opportunities they are most excited about. Find out what goes on inside the mind of a CMO, what makes them tick, and what marketing trends and investments they are eyeing in the next 18 months.

• Speakers: Explore the complete schedule of featured CMOs here.
• When: Daily | 10:45 – 11:30 a.m.
• Where: Palais II Stage, Palais II

Discover whom we have on tap for this year’s Secret Speaker session. As an aspiring medical illustrator, what do you do when you notice that you rarely see images of patients that look like you? You draw them yourself. With less than 5% of medical images showing dark skin, a single illustration inspired a movement that transcended borders and challenged the historical lack of representation in medical illustrations. Though the speaker may be a surprise, prepare to be inspired by a story of transformative change that has made a global impact.

• Speakers: It’s a surprise, but you won’t want to miss this.
• When: Tuesday, June 20 | 3:00 – 3:15 p.m.
• Where: Palais II Stage, Palais II

What will the world look like in the next five, 10, or 20 years? If the thought of looking years into the future is a bit jarring, we’ve scaled it down to the next 18 months. Hear from industry visionaries about trends to watch, the next big idea you might not have heard of, and strategies and creative ideas to future-proof your organization.

• Speakers: Kenny Gold, managing director, head of social, content and influencer, Deloitte Digital; Jen Wong, chief operating officer, Reddit; Maatin Adewunmi, co-founder, Loud Parade   
• When: Tuesday, June 20 | 12:45 – 1:30 p.m.
• Where: Terrace Stage, The Terrace

There’s plenty of evidence that investment in brand and emphasis on creative effectiveness drive impact in both the short and long term. Now, new evidence from global brand valuation leader Brand Finance has uncovered that the commercial impact of high-value brands is undeniable—from pipeline to revenue growth to customer lifetime value. But importantly, these brands also have far stronger financial impact—from balance sheet to M&A to the cost of capital. And they have greater marketplace impact, outperforming the S&P and other major indexes. There’s lots to unpack, and Suzanne Kounkel, CMO of Deloitte, and Craig Duxbury, global president of B2B agency Stein IAS, are here to reveal the why and the how of building B2B brand value.

• Speakers: Suzanne Kounkel, global and US chief marketing officer, Deloitte, Craig Duxbury, global president, Stein IAS
• When: Wednesday, June 21 | 3:15 – 3:45 p.m.
• Where: Audi K, Palais I

In this series, hear from various changemakers and pace setters—women who are climbing the corporate ladder, challenging the norms, and leading the cultural revolution of the workplace—about what it takes to make it to (and stay) at the top. Topics include the CMO’s evolving role, the capabilities needed to thrive in a rapidly transforming environment, and the power of inclusive representation in media and brand campaigns to drive growth.

• Speakers: Varies
• When: Daily | 2:45 – 3:15 p.m.
• Where: Hôtel Martinez – The Unbound Collection by Hyatt, PR, 73 Boulevard de la Croisette

As the CMO’s role expands into increasingly complex aspects of the business, how are collaborations and connections helping increase CMO influence and drive innovation across C-suite roles from CIO to CFO to COO and more? Deloitte Board Chair Janet Foutty and Deloitte Chief Marketing Officer Suzanne Kounkel will share recent research about the CMO’s evolving role and explore the skillsets and capabilities tomorrow’s leaders will need to thrive in this rapidly transforming environment.

• Speakers: Janet Foutty, Deloitte board chair, and Suzanne Kounkel, Deloitte chief marketing officer
• When: Tuesday, June 20 | 5:30 – 6:00 p.m.
• Where: Hôtel Martinez – The Unbound Collection by Hyatt, PR, 73 Boulevard de la Croisette

Inclusive representation in media and brand campaigns is the biggest trend at Cannes this year. Are inclusive campaigns just lip service and good PR or is there real brand growth and improved outcomes when creative teams are diverse (in front of and behind the camera)? Deloitte Digital Head of Strategy for Ethos Kristin Hooper and Deloitte Digital Health Agency Leader Joanna Ruiz will share recent research and a compelling case study that offer two different lenses through which to view this compelling topic.

• Speakers: Kristin Hooper, Deloitte Digital head of strategy for Ethos, and Joanna Ruiz, Deloitte Digital health agency leader  
• When: Wednesday, June 21 | 10:30 – 11:00 a.m.
• Where: Hôtel Martinez – The Unbound Collection by Hyatt, PR, 73 Boulevard de la Croisette

Many of today’s headlines call out the risks, shortfalls, and ethical issues surrounding artificial intelligence, namely its potential for bias around race, gender, nationality, and age. It’s easy to let the headlines bury the immense opportunities within AI to support underserved communities and provide them with new access to historically out-of-reach resources; the power of AI can prevent natural disasters, fight disease, and enable businesses and other organizations to provide 24/7 services to those in need. Join us as we convene leaders on the cutting edge of AI exploration to discuss the positive impacts AI will have at the local level.

• Speakers: Stacy Kemp, US CMO program lead, Deloitte
• When: Thursday, June 22 | 9:30 – 10:00 a.m.
• Where: Hôtel Martinez – The Unbound Collection by Hyatt, PR, 73 Boulevard de la Croisette

It’s easy to get lost behind the computer screen—and a hybrid way of working can exacerbate feelings of isolation and separation from teams. Although the hybrid work model has widely been in effect for the last two years, managers in creative industries are still struggling to establish a culture of togetherness within their teams. This conversation will formulate realistic strategies to stay connected in ways that meet our employees' needs while building our teams upward. 

• Speakers: Meg Fath, US chief design officer, Deloitte Digital
• When: Thursday, June 22 | 2:00 – 2:30 p.m.
• Where: Hôtel Martinez – The Unbound Collection by Hyatt, PR, 73 Boulevard de la Croisette