Cannes Lions Festival of Creativity

Taking a look back at Cannes Lions 2019.

Cannes Lions International Festival of Creativity is the largest gathering of the creative communications industry, and Deloitte showed up big time. Our creatives flew in from around the world to demonstrate how we impact global business through connections, experience, and innovation. Over the course of five days we launched Heat’s AI platform, served as judges in the Creative Data Lions and Creative Strategy Lions tracks, built relationships with clients, partners, and creative talent, spoke on stage with some of the world’s most impactful CMOs, mentored rising creative talent at the Cannes Lions school, and so much more.

At Deloitte Digital we’re committed to campaigning for creativity as a powerful force for good in the world, and our friends at Cannes Lions feel the same way. Deloitte Digital was named as the festival’s first official Sustainability Partner, working to reduce the festival's environmental footprint, and to highlight the connections between creativity and sustainability. By providing exclusively designed Closca water bottles with no visible branding to all Cannes Lions delegates, we saved 150,000 plastic bottles from ending up in the ocean. We collaborated with SAP on the Goals House, a focal point for the strategic thinking needed to make the United Nations’ Sustainable Development Goals a reality.

Heat, our award-winning advertising agency, launched Heat AI, a new practice that combines predictive AI with creative to put brands in the middle of the hottest conversations right when they peak. Our proprietary technology discovers conversations and trends that are predicted to grow—72 hours before they peak, and with over 70 percent accuracy. Through agile creative and predictive media buying, we tie brands to the right conversations, for the right audiences, at the right time. Get acquainted with Heat’s new, AI-driven ad practice that’s promising to shake things up.

It was an incredible jam-packed week full of good conversation, fostering relationships, and building our brand—all around connecting the human experience to creativity. See you next year at the festival!

Waking up with the Economist panel at Cannes Lions

Waking up with the Economist panel with Andrew Palmer, Executive Editor of the Economist; Meg Farren, CMO, KFC UK and Ireland; Aline Santos, Executive Vice President, global marketing and chief diversity and inclusion officer, Unilever; and Suzanne Kounkel, CMO, Deloitte US.

Chris Denson, author; Steve Latham, head of talent and training at Cannes Lions; and Andy Main, global head of Deloitte Digital, discuss the future of creativity on Cannes Digital Live.

John Elder, Heat’s chief executive officer and Jocelyn Lee, Heat’s head of AI advertising, launch Heat AI on stage at Cannes Lions.

Heat is serious about bringing play to the Cannes Lions School. Their playdeate program encourages students to expand the way they think about their assignments—and creativity in general.

Glenn Gainor, president of Sony Pictures Innovation Studios and physical production for Screen Gems, talks sustainability and democratizing the filmmaking experience with Deloitte Consulting Managing Director, Robin Tarufelli.

Deloitte Digital Global CMO Alicia Hatch and Julia Goldin

When it comes to talent, how do you put marketing back at the table? Deloitte Digital Global CMO, Alicia Hatch, and LEGO EVP & CMO, Julia Goldin, talk about talent and organization at the Brand Marketers Creative Summit.

The Female Quotient Lounge at Cannes Lions

This group of change-makers are winning with purpose. Ann Rosenberg, SVP and Global Head, SAP Next-Gen; Michele Thornton Ghee, EVP, Business Development, Endeavor Global Marketing; Ai-jen Poo, Director, National Domestic Workers Alliance; and Andy Main, Global Head, Deloitte Digital, talk about what it really means to win at the FQ lounge.

Amelia Dunlop, Deloitte Digital's U.S. customer strategy and applied design offering leader; Julia Hammond, managing director of Heat’s Chicago office; and John Elder, Heat’s chief executive officer, at Facebook Beach.