Cannes Lions International Festival of Creativity is the largest gathering of the creative communications industry, and Deloitte showed up big time. Our creatives flew in from around the world to demonstrate how we impact global business through connections, experience, and innovation. Over the course of five days we launched Heat’s AI platform, served as judges in the Creative Data Lions and Creative Strategy Lions tracks, built relationships with clients, partners, and creative talent, spoke on stage with some of the world’s most impactful CMOs, mentored rising creative talent at the Cannes Lions school, and so much more.
At Deloitte Digital we’re committed to campaigning for creativity as a powerful force for good in the world, and our friends at Cannes Lions feel the same way. Deloitte Digital was named as the festival’s first official Sustainability Partner, working to reduce the festival's environmental footprint, and to highlight the connections between creativity and sustainability. By providing exclusively designed Closca water bottles with no visible branding to all Cannes Lions delegates, we saved 150,000 plastic bottles from ending up in the ocean. We collaborated with SAP on the Goals House, a focal point for the strategic thinking needed to make the United Nations’ Sustainable Development Goals a reality.
Heat, our award-winning advertising agency, launched Heat AI, a new practice that combines predictive AI with creative to put brands in the middle of the hottest conversations right when they peak. Our proprietary technology discovers conversations and trends that are predicted to grow—72 hours before they peak, and with over 70 percent accuracy. Through agile creative and predictive media buying, we tie brands to the right conversations, for the right audiences, at the right time. Get acquainted with Heat’s new, AI-driven ad practice that’s promising to shake things up.
It was an incredible jam-packed week full of good conversation, fostering relationships, and building our brand—all around connecting the human experience to creativity. See you next year at the festival!