Generative AI (GenAI) is reshaping how digital products are imagined, built, and delivered. Explore actionable insights, tested strategies, and the latest research to help your teams innovate faster, boost productivity, and create user experiences that truly stand out.
Getting your digital product organization AI-ready
Aligning resources across your organization to understand whether you are AI-ready is essential. Priority sales use cases blend viability, feasibility, and trustworthiness—all at once. Here are some questions to ask yourself before implementing GenAI.
Does it add value to our product organization?
Does it present opportunities to save costs and/or drive growth?
Does it enable more personalized experiences for our customers?
How complex is it to implement?
Do we have the existing capabilities and resources across people, process, data, and technology to deploy and scale AI effectively?
Will the trust of our employees and customers be impacted?
Have we established ethical safeguards to ensure compliance with legal and regulatory policies?
GenAI for digital products webinar
Discover how Generative AI is redefining how digital products are conceived, built, and experienced, driving unprecedented growth and efficiency for organizations. Courtney Sherman, principal, and Menes Kum Etingue, senior manager, discuss three key strategies product leaders can use to accelerate product development lifecycles with GenAI.
Our product research and thought leadership
PRODUCT INFORMATION MANAGEMENT
How GenAI can improve product information management (PIM)
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AI EXPERIENCES
Mindsets matter: Four keys to creating GenAI experiences consumers trust
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PRODUCT INNOVATION
Discover how GenAI can help improve your product agility
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CUSTOMER DATA
Is your data ready for Generative AI implementation?
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CUSTOMER EXPERIENCE
How to implement enterprise-ready GenAI tools and strategies
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