Today’s marketers are taking note of the power of Generative AI (GenAI) to transform their customer operations and unlock personalization at scale. Loyalty programs, tailored experiences, targeted campaigns, and more can be supercharged with the right GenAI integration.
Getting your marketing organization AI-ready
Aligning resources across your organization to is essential. Priority marketing use cases blend viability, feasibility, and trustworthiness—all at once. Here are some questions to ask yourself before implementing GenAI.
GenAI in marketing webinar
Explore our introduction to the use cases and common questions that come with implementing GenAI in today’s marketing organizations. Jenny Kelly, managing director, and Rachel Whitt, senior manager, sit down for an insightful conversation and provide guidelines for getting started.
Our marketing research and thought leadership
PERSONALIZATION
Personalization is a value exchange between brands and customers
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CONTENT SUPPLY CHAIN
Join the Content [R]evolution and create great customer experiences
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GENERATIVE AI
The marketer’s guide to Generative AI in the content supply chain
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AI-READINESS
Are your content creation workflows AI-ready?
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CUSTOMER EXPERIENCE
How to implement enterprise-ready GenAI tools and strategies
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