Imagine you’re the CMO of a pharmaceuticals company that recently earned regulatory approval for a new drug that could transform lives. Regulations limit what you can say and what customer data you can use. On your tight budget, you can’t just blanket media channels and hope for results.
CMOs across every industry feel this pain. Many of yesterday’s approaches to audience modeling, targeting and personalization are no longer practical today due to consumer data privacy laws and other restrictions. The tension between limited marketing budgets, growing content and agility demands, and high business expectations is a source of chronic headaches.
Now, in collaboration with Adobe and Amazon Web Services (AWS), Deloitte Digital has developed a solution for these complex challenges.
Introducing the Content Intelligence Hub
The Content Intelligence Hub is a powerful platform that enables marketers to leverage tightly integrated data and cloud-based assets and services to optimize and deliver personalized content. Users can activate first-party data captured via Adobe Experience Cloud, as well as other first- and third-party sources—all within the secure, flexible environment of AWS Clean Rooms.
The Content Intelligence Hub is designed to accelerate productivity and increases agility through generative AI tools powered by Adobe Firefly as well as Deloitte Digital models built on Amazon Bedrock.
The platform is industry-optimized to improve audience modeling, content creation, experience orchestration and performance measurement. The result? Better customer experiences, automated content production, improved efficiency—and powerful business results.
Let’s revisit our hypothetical scenario to see how it all fits together.
Insights for each customer
You know there are thousands of patients who could benefit from your company’s new drug. But how to identify and connect with them while respecting their privacy and maintaining security?
The Content Intelligence Hub helps by turning data into actionable, valuable insights.
Relevance for every moment
Beyond knowing who would benefit from your new drug, you need tools and workflows that improve how you reach them. Message consistency, contextual relevance and experience personalization are key to earning their preference and trust.
The Content Intelligence Hub can help improve agility and automation across your content pipeline.
Impact for your business
You’re seeing positive results but are eager to optimize.
The Content Intelligence Hub helps turn ambitions into results.
Ready to build a smarter, more productive, more impactful content marketing organization?