Deloitte Digital enhances DigitalMIX platform with Salesforce to drive productivity and improve customer experiences.
Deloitte Digital today announced a collaboration with Salesforce to integrate Einstein, Salesforce’s AI technology, into Deloitte’s DigitalMIX platform, creating new opportunities for automation, personalization, and analytics across sales, service, marketing, and the back-office. The new integration will unlock a range of capabilities, including predictive analytics, generative AI, and visualization to help empower B2B businesses to make employees more productive, drive faster revenue growth, and deepen customer relationships.
DigitalMIX provides a suite of scalable, pre-configured solutions for multi-cloud finance implementations. DigitalMIX’s approach combines technology and industry-specific expertise to seamlessly integrate leading cloud native platforms. Deloitte Digital tailors its DigitalMIX solution to each client's unique needs while integrating leading cloud-native platforms across front-, middle-, and back-office functions. The inclusion of Salesforce Einstein will build upon other Salesforce products and the DigitalMIX solution, including Sales Cloud, Service Cloud, Marketing Cloud, and others.
The integration of DigitalMIX and Einstein will propel businesses to new heights by enabling precise and personalized marketing campaigns, reducing costs, and enhancing service efficiency. Sales and service representatives will benefit from an improved experience, resulting in increased customer satisfaction. This integration will also streamline implementation to help clients adopt AI more rapidly.
The integration will help sales teams automatically generate content for emails, follow-ups, and meetings, while providing valuable visualizations and predictive analytics. It will also provide service agents with proactive knowledge sharing, content generation for effective calls, and task summarization for efficient follow-ups. The technology will also enable marketers to personalize experiences at scale and boost productivity through streamlined campaign generation.
