The life sciences industry is undergoing rapid transformation in the way organizations engage customers through CRM. Industry leaders are already investing in next-generation CRM solutions to capture market share and drive growth, and companies that hesitate risk falling behind. The time to act is now.
For leaders in the life sciences industry, the upcoming seismic shift in CRM technology is a once-in-a-generation chance to holistically revamp customer engagement strategies. Working with an experienced collaborator like Deloitte Digital can bring in a valuable new perspective and a disciplined approach to internal evaluation and goal setting, which are essential to charting a successful new direction.
NAVIGATING THE TRANSITION
When transforming your CRM, several factors need to be considered and questions answered, including:
... and many more. Dive in to our full perspective, “CRM of the future: Navigating the transition,” to explore them all.
FAST AND PERSONALIZED
Looking ahead, internal organizational charts can change quickly as life sciences organizations seek innovative ways to trim costs and take advantage of new technologies, such as agentic AI, to streamline their workflows and enhance results. Discover our latest industry insights in “The future of CRM: Fast, seamless, and highly personalized,” our perspective on internal organizational decisions in response to changing biopharma customer engagement technology.
CONTINUED READING
So, how do you plan to navigate the changing biopharma customer engagement landscape over the next five years? In our series of perspectives, you can explore all the facets of how your organization can get the most out of the impending life sciences CRM technology platform transformation.
LOOKING AHEAD
This moment in the life sciences industry represents a much larger opportunity than simply choosing a CRM platform. Pharmaceutical organizations can holistically re-examine the ways in which they want to engage with customers in the future, and how their CRM can help them to meet their strategic goals in the long term.
David Rosner, Deloitte Consulting LLP, leads the Digital Life Sciences practice in the US. David works with his clients to improve outcomes through the use of digital technologies and approaches driven by analytics and insights. He works with a range of companies within the Life Sciences industry to improve outcomes, engage with patients in valuable ways, and support providers and payers so they can focus on helping patients. David is also the Customer Analytics leader within the Deloitte Analytics.
Kate is a leader in Deloitte's Life Science Strategy Practice, focused on defining and delivering on growth opportunities life sciences clients. Kate helps Life Sciences clients prepare for the future of customer engagement through strategic business and technology transformations. Her work includes defining actionable customer segments and journeys, developing launch strategy for new products, and creating go-to-market strategy across channels. She has worked across life sciences companies: supporting MedTech, Pharma, Digital and Consumer Health. Kate is a leader in Monitor Deloitte’s Life Sciences Strategy practice. She holds an MBA from the Ross School of Business at the University of Michigan and graduated from Kenyon College. She is based in Chicago.
Ryan Myers is a leader in Deloitte’s Life Sciences & Health Care and Deloitte Digital practices. He focuses on digital customer engagement, sales force enablement, commercial operations, multichannel management, and patient engagement. His technical expertise includes CRM, digital/Web/mobile application development, reporting and analytics, data warehousing, master data management, and data integration.
Pradeep is a Principal at Deloitte Consulting LLP and a leader in our Deloitte Digital US Customer & Marketing practice. In his role, Pradeep leads our Life Sciences Salesforce alliance, our LSHC Salesforce Talent group, and a key member of our Global Customer & Marketing engagement team. Pradeep has over 25 years of technology consulting experience, and his expertise ranges across many areas, including: Life Sciences Digital Transformation, Tech Strategy, Salesforce and Cloud Enablement Strategy, Cloud Delivery, Customer engagement and customer experience, Agile / Product Teams transformation, and DevOps to name a few.
