Learn from our research how the most effective B2B companies are addressing customers demand for easier, faster ways to configure and purchase products and services.
Today’s customers vet B2B sellers not only by product specifications, pricing, and other traditional factors, but also the digital experiences they deliver. Explore our B2B commerce research to understand the evolving B2B landscape, anticipate customer expectations, and achieve outcomes that outpace competitors.
Four trends to explore
Download the report, Four B2B commerce trends that separate front runners from the pack, to learn what our research revealed about the trends today’s most leaders are adopting:
1) Moving at the pace of customer expectations.
In this environment, the gap between succeeding and stagnating can widen fast if digital capabilities lag—a mere 17% of companies described their own online purchasing process as “very easy."
2) Reducing sales friction and creating new growth.
B2B companies say their #1 priority for technology investment is an e-commerce platform that enables them to sell products and services online.
3) Driving the value case for the front office on top of back-office ERPs.
Many B2B companies face the need to upgrade their back-office systems (particularly ERP platforms) to scalable cloud systems. Half of surveyed companies have upgraded or plan to upgrade their ERPs in 2023, and another 35% plan to upgrade in 2024.
4) Unleashing new channels for revenue growth.
Front runners estimated that their customers spend 62% more on products and services, on average, when their buying experiences are consistently positive.
RESEARCH
Four B2B commerce trends that separate front runners from the pack
Could your front office transformation help pay for your ERP upgrade?
Explore our report on leading B2C brand strategies
Embrace the industry shift to SAP Commerce Cloud
