Learn what our research uncovered about what people value most in their B2C commerce experiences—and how well brands are delivering on those expectations.
While nearly eight in 10 brands think consumers are impressed by the online commerce experiences they provide, consumers paint a very different picture. Fewer than half of consumers say they’re wowed by their online shopping experiences, revealing a notable gap between brand and consumer perceptions.
Our B2C research also reveals how winning brands are overcoming these challenges. One in five brands—we call them “commerce standouts”—are rising above the rest by leveraging strategies, capabilities, and tools to dynamically adapt to customers’ needs. And they’re reaping quantifiable rewards.
How do standouts do it?
Download our research report, B2C commerce: Consumers deliver brands a reality check, to dive deeper into the five strategies they’re adopting to get ahead:
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