There’s no distinction. This is why truly elevating your brand message and experience requires an approach to campaigns and communications that’s less interruptive–and more human-centric—than ever before.
Start by taking back control of your customer data, then using the cognitive web to deliver end-to-end customer acquisition, service and retention programs that increase marketing ROI. Discover how data-driven creative delivers emotional messaging to more targeted segments at scale. And develop customers for life with direct-to-people commerce experiences that elevate both the experience and the sale.