Stacy Kemp, executive lead of Deloitte’s CMO Program, chats with Emily Ketchen, CMO and VP at Lenovo, about fostering a workplace where creativity thrives. Emily shares her approach to nurturing creative spaces, emphasizing the importance of giving creativity the oxygen it needs to flourish.

In this episode, Emily discusses how she identifies promising ideas by their ability to make her feel slightly uncomfortable—a sign of innovation. She highlights the importance of creating an environment where her team can openly discuss and process creative ideas, working closely with them to protect and encourage creativity.

Emily shares her tips on how to infuse creativity throughout the organization by asking thought-provoking questions like: How can creative ideas impact your business and products? She highlights the importance of these questions in showcasing the value of creativity beyond the marketing organization. Tune in to learn how Emily curates Lenovo’s brand and how you can elevate your own creative processes and leadership approach.