Dig into the secrets behind McDonald's digital evolution with Alan Hart and Tariq Hassan. Tariq shares key strategies that helped modernize the brand to keep the iconic golden arches shining bright.
In this episode, you’ll learn:
[01:24] The college search as a dad
[03:35] Tariq’s career path to McDonald’s
[07:28] Applying a customer-focused lens across industries
[08:54] Where to start when stepping into an iconic brand
[10:40] Four areas driving McDonald’s modernization
[12:43] The return of McDonald’s classic characters
[17:18] McDonald’s digital transformation journey
[20:15] The scale and reach of McDonald’s
[21:11] Advice to brand leaders navigating major events
[24:24] Leadership principles Tariq is leaving at McDonald’s as he moves on
[34:50] Trends others should follow: food culture
[36:15] Largest opportunity or threat to marketers today: data
Career stops: Agencies – Darcy, Leo Burnett, FCB, Omnicomm. Brands: HP, Bank of America, Petco, McDonald’s
“It’s not just you: McDonald’s really was everywhere this year”
About the show
Alan B. Hart, marketer and marketing advisor to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
Want to be a guest on Marketing Beyond?
