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PODCAST: CMOS OUT OF OFFICE

Using creativity as a growth engine at PepsiCo

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  • Creativity
  • Customer experience
  • Marketing strategy
  • Digital trends
30 Aug 2024
6 minutes

 

Host Stacy Kemp and Mustafa Shamseldin, category growth officer and CMO for International Foods at PepsiCo, explore the evolving role of the CMO, emphasizing growth, cross-functional collaboration, and the power of creativity to drive business impact and positive change. 

On today's episode

 

Tune in to this episode of CMOs Out of Office to hear Stacy Kemp and Mustafa Shamseldin discuss the evolving role of the CMO and its power to drive substantial business growth. Mustafa emphasizes the importance of pivoting to growth and aligning business functions around common goals for greater impact and efficiency. He also highlights creativity as a crucial multiplier and problem-solving tool, explaining how it integrates non-linear ideas to create innovative solutions.  
 
Later in the episode, he shares the importance of cross-functional collaboration and structuring teams around priorities to meet ambitious growth targets swiftly. Learn how marketers can drive both business impact and positive change for people and their organizations.  

In this episode, you’ll learn:

 

  1.   How the CMO role is evolving to focus on business growth and impact
  2.   Why cross-functional collaboration and structured priorities enhance efficiency
  3.   Why creativity is a vital tool for problem-solving and driving innovation 

About the show

 

Deloitte’s CMO Program’s Out of Office with Stacy Kemp video series dives deeper than surface-level conversation, providing a more authentic and relatable look into the CMO role. Stacy Kemp, executive lead of Deloitte’s CMO Program, covers topics from the expected—calendar management and work-life balance—to the unexpected—finding inspiration and the art of saying “no.” Watch and learn how these CMOs navigate the challenges and intricacies of their roles.

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