Recorded at the Cannes Lions International Festival of Creativity 2025, host Alan Hart chats with Andrew Messina, senior vice president at Disney Advertising, about the evolution of advertising and how Disney’s portfolio is creating new opportunities for brands.
Discover how Andrew Messina, senior vice president at Disney Advertising, built his career by investing in authentic relationships, why mentoring the next generation matters, and how marketers can adapt to a rapidly changing media and technology landscape.
In this episode, you’ll learn:
[01:10] A nontraditional introduction to the industry
[02:15] Andrew’s path to Disney
[04:10] The scope of his role
[05:00] How consumer brands shape the sports landscape
[07:45] Some of the most valued properties for brands
[08:45] Co-creation with consumers
[10:00] Stand-out strategies for auto and retail
[11:30] Industry transformation over the years
[13:25] An experience that defines you: The opportunity to learn sales
[15:40] Advice to your younger self: Develop relationships
[16:50] A topic marketers need to learn more about: AI
[17:35] Subcultures and trends to follow: Tastes of the younger audience
[18:50] Largest threat to marketers today: Complacency
About the show
Alan B. Hart, Deloitte Digital marketer and marketing advisor to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
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