Join host Alan Hart and Richard Sanderson, Marketing, Sales, and Communications practice leader at Spencer Stuart, as they discuss insights from the “2025 CMO Tenure Study.” Uncover common career paths for chief marketing officers (CMOs) and gain essential interview tips to excel in a competitive job market.
In this episode, host Alan Hart and Richard Sanderson, Marketing, Sales, and Communications practice leader at Spencer Stuart, explore key takeaways from Spencer Stuart’s "2025 CMO Tenure Study” and discover what shifting leadership titles mean for marketing executives.
In this episode, you’ll learn:
[03:35] Richard’s unusual path to executive recruiting
[06:55] How to shine in the job search and interview
[13:36] CMO tenure data
[17:00] Why CEO tenure is an outlier
[19:05] Where do the CMOs go?
[23:45] Evolution of the CMO role in financial services and health care
[26:05] Changing titles and responsibilities
[29:05] The marketing to CEO pipeline
[32:00] An experience that defines you: Living cross-culturally
[34:35] Advice to your younger self: Treasure your time
[36:15] A topic marketers need to learn more about: The shifts in industry and politicization of brands
[40:30] Largest opportunity for marketers today: Align the agenda and talk the language
About the show
Alan B. Hart, marketer and marketing advisor to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
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