Dive into the creative process behind Behr’s Color of the Year and the marketing strategies that drive paint trends. Host Alan Hart is joined by Andy Lopez to discuss how innovation and strategic alliances keep Behr at the forefront of the industry.
Join Alan Hart and Andy Lopez as they delve into Behr’s Color of the Year program. Discover how Behr sets paint trends and engages consumers.
In this episode, you’ll learn:
About the show
Alan B. Hart, marketer and marketing advisor to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
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