Marketing and public policy intersect to shape Neara’s strategic approach. In this episode of Marketing Beyond, Alan Hart explores the challenges of marketing in regulated industries, the complexities of international marketing, and how AI drives innovation and efficiency.
In this episode, you’ll learn:
[01:36] Rescue dogs
[03:07] Career path to Neara
[07:41] What is Neara
[10:41] Marketing at Neara
[15:44] How public policy fits with marketing
[17:13] How marketing is different in a regulated industry
[19:00] Complexities of having an international scope
[21:05] Messaging and talking about AI
[24:40] An experience from your past that defines you
[26:44] Advice to your younger self—personal monopoly
[27:17] A topic that you and other marketers need to learn more about
[28:49] Trends or subcultures others should follow
[31:52] Largest opportunity or threat to marketers today
About the show
Alan B. Hart, marketer and marketing advisor to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
Want to be a guest on Marketing Beyond?
Alan Hart embarks on a new chapter with the relaunch of his marketing podcast
Nationwide CMO Ramon Jones on his work and life priorities
Equity and connectivity through automotive subscription models