Dion Smith, senior vice president (SVP) of worldwide partner ecosystem at Siemens, reveals how the 175-year-old and highly diverse organization is transforming complexity into clarity by breaking away from historical silos with its "one tech mission." This strategic shift aims to unify their data, enabling Siemens to solve larger challenges and deliver better client results. He also highlights the importance of collaboration and the use of marketing development funds (MDFs) and dual registration to foster alignment and measurable success for all sides.   

Dion offers clear advice to leaders navigating their transformations: Prioritize the customer journey and let data guide every major decision. Through a candid account of how his dyslexia became a professional superpower, Dion urges others to see value in different perspectives, to fail fast, stay focused on the future, and embrace how AI is freeing people from repetitive tasks, enabling them to tackle higher-value strategy work. From his perspective, using AI for smarter personalization and predictive insight must always be balanced with respect for consumer trust, ensuring outreach feels supportive rather than intrusive.